Solve A Problem

Before you take another step in your job hunt, answer this question: "What problem are you trying to solve?"

If there’s not something lacking that you are going to provide, why should an employer want to hire you?

People need to see a problem to be moved.There must be an inciting moment. For me, I saw a need to serve those around me. It was the "why" not the "what."

Seth Godin once described the difference between marketing Aspirin and vitamins. Aspirin, he said, is much easier to sell because it solves a problem - your headache. Vitamins, on the other hand, don’t resolve an immediate, blaring problem. They’re a harder sell.

How can you reframe your application for a specific position as the solution to a problem? When you offer the solution to a problem, employers awaken to your potential.

Your skills, experience and expertise must address a problem. Every employer looking to hire has a problem. Understanding that problem and providing the solution to that problem qualifies you as the best candidate for the employer to hire.

What's keeping you from being great?

You've suffered through the process of deciding what field of study to pursue in college. Now you're facing the challenge of finding a company culture where you enjoy practicing your passion.

It's tough work. It requirers your best.

Given this, what's holding you back? What's keeping you from being great?

This week how about identifying your strengths? How about examining where and when you do your best work? Taking time to discern these seemingly simple details will help set yourself apart when it comes time to start talking with potential employers.

When you know who you are, the value you add to society and why you'd thrive in a certain company culture it allows employers to draw their own conclusion that you are the best candidate for the position.