Solve A Problem

Before you take another step in your job hunt, answer this question: "What problem are you trying to solve?"

If there’s not something lacking that you are going to provide, why should an employer want to hire you?

People need to see a problem to be moved.There must be an inciting moment. For me, I saw a need to serve those around me. It was the "why" not the "what."

Seth Godin once described the difference between marketing Aspirin and vitamins. Aspirin, he said, is much easier to sell because it solves a problem - your headache. Vitamins, on the other hand, don’t resolve an immediate, blaring problem. They’re a harder sell.

How can you reframe your application for a specific position as the solution to a problem? When you offer the solution to a problem, employers awaken to your potential.

Your skills, experience and expertise must address a problem. Every employer looking to hire has a problem. Understanding that problem and providing the solution to that problem qualifies you as the best candidate for the employer to hire.

Simple Doesn't Always Mean Easy

Most everything in life can be classified into a simple process. There will always be time tested principles, today's latest trends and a multitude of noise as you approach the beginnings of life beyond college.

Everything that is necessary to secure a job is simple. Taking action and following through is difficult. Success requires dedication, determination and the ability to be decisive.

The mechanics are simple.

Start early, build upon your past experience, and plan. Develop a killer resume, write a persuasive cover letter and wait for an employer to draw the conclusion that your the ideal candidate.

It's not rocket science.

The razzle dazzle is in your ability to be persistent-- to execute and follow through when everyone else is content to only initiate.