Wednesday, April 4, 2012

The Life-Force of Success

If there’s one thing I’ve come to appreciate more than anything else this past year, it’s the value of hard work.

Hard work pays off. Hard work is about takling obstacels one at a time to chip away at big goals.

When people ask me how I’ve ended up where I am today – my first response is “hard work”.Yes, there’s more to it than that, I’m also extremely fortunate to be where I am, but above all I work hard – nights, weekends, whatever it takes to do great work.

The value of hard work cannot be substituted. It's the life-force of success. It’s also the biggest deficiency for most people. The lack of desire to work hard, especially in a society that demands immediate gratification, holds us back.

Don’t let it. Hustle through all of those late nights, work-filled weekends, failures, and successes. You’ll learn more about yourself and you’re capacity to succeed than you ever thought possible.

Moment of truth: How has hard work paid off for you this year? What are you working toward right now?

Monday, April 2, 2012

Solve A Problem

Before you take another step in your job hunt, answer this question: "What problem are you trying to solve?"

If there’s not something lacking that you are going to provide, why should an employer want to hire you?

People need to see a problem to be moved.There must be an inciting moment. For me, I saw a need to serve those around me. It was the "why" not the "what."

Seth Godin once described the difference between marketing Aspirin and vitamins. Aspirin, he said, is much easier to sell because it solves a problem - your headache. Vitamins, on the other hand, don’t resolve an immediate, blaring problem. They’re a harder sell.

How can you reframe your application for a specific position as the solution to a problem? When you offer the solution to a problem, employers awaken to your potential.

Your skills, experience and expertise must address a problem. Every employer looking to hire has a problem. Understanding that problem and providing the solution to that problem qualifies you as the best candidate for the employer to hire.